How to use this guide

There's no magic "3 easy steps to start a blockchain club" guide that will actually get you results. Instead, at any point in time, the best way to grow your club is very context-dependent. Thus this guide should be used less like a recipe and more like a playbook - the goal is to help you build a mindset for thinking about your club and equip you with an arsenal of strategies and tactics that work well in certain situations.

So don't treat this like a bible. Don't blindly try stuff from this guide. Instead, understand the needs of your club and try to choose the best action. As you spend more time on your club, you'll naturally gain more of an intuition for this.

That out of the way, let's talk about...

The most important thing

You learned above that the reason clubs are valuable for accelerating the blockchain industry is because they bring more high-quality people into the industry. Then what, do you reckon, is the most important thing when it comes to building a valuable club?

The most important thing is the number of high-quality members your club is able to pull into the industry.

This should be the primary KPI for your club's success - maybe even the only one. Every successful club has at least a few high-quality members, and all of them are working on something in Web3.

That said, the meaning of "high-quality member" is rather vague and can have many interpretations. This is up to you to decide, but, in general, "high-quality members" are the kinds of people that are most valuable for the industry, which tend to have the following traits:

• They're experts - the really know what they're talking about, in great detail. If you asked them a question and followed up their answers with "why" and "how", they'd be able to keep giving more and more detailed answers.
• They're really good at at least one thing - whether it's writing blog articles, writing code, coordinating people, getting people pumped up and making people feel they belong, doing research, speaking, or something else. Value ultimately comes from what people do.
• They're hungry - they're always chomping at the bit to learn, teach, create, and build. They place a very high priority on doing things that are good for Web3 long-term, and their behavior shows it.
• They're believers - they're captivated by the dream of an open financial system free from centralized, inefficient and corrupt institutions where people truly own their money, the potential of using highly-efficient crypto-economic protocols to align incentives all over society, and/or the promise of a fully decentralized internet without a single point of failure where people own and have absolute control over their data.
• They're effective - they get shit done. If they say they're going do something, they do it, most of the time quickly. They aren't flakey.

To increase that KPI, successful clubs do each of the following:

1. Recruiting - Pull in interested college students